Three years after Edwin C. Couch and Robert Reeves founded the city of Weslaco in 1919, Couch deeded this block as a city park. In 1928, city officials hired architect Paul G. Silber and his San Antonio Argentum Development Corporation to build a hotel here. The four-story Spanish Colonial Revival structure became a social center when it opened December 31, 1928. Groups such as the city's Camarillo Dance Club and local service clubs met in the hotel ballroom, which also served as the site of graduations and political rallies. The business changed hands throughout the 20th century, and today the hotel remains a symbol of an era in Valley history marked by civic pride and community progress.

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